Light, compact and
easy to use, the new α35 (SLT-A35) by Sony brings pro-style shooting
speeds and generous creative options to photographers of all abilities.As
introduced on the acclaimed α33 and α55, Translucent Mirror Technology
by Sony allows high-speed shooting with responsive, accurate continuous
autofocus - whether you’re shooting stills or Full HD movies.
Making its debut on the Alpha 35,
Tele-zoom High Speed Shooting magnifies a central portion of the image
area to give an effective approximately 1.4x magnification while you
shoot at up to 7 fps. Providing continuous tracking autofocus of still
or moving objects, it’s ideal for capturing fast-moving sports,
children’s faces or distant subjects with a high-speed burst of frames.
There’s also a rapid 5.5 fps drive mode that offers full-resolution
continuous shooting with tracking AF.
With
a resolution of 16.2 effective megapixels, the newly-developed Exmor™
APS HD CMOS sensor delivers stunningly detailed, low-noise still and HD
video images. Complementing the sensor’s extremely high resolution and
sensitivity, the powerful BIONZ processor cleans and optimises image
data to assure flawless images with rich, natural colour reproduction.
With a maximum sensitivity of ISO 12800, it’s possible to capture
beautifully natural still images and HD video in low light where other
cameras struggle.
Advanced
Quick AF Live View continuously displays a real-time output from the
main image sensor during still- or Full HD video shooting. Light is
partially directed from the translucent mirror to an AF sensor to permit
non-stop precision TTL phase-detection autofocus – a benefit that’s not
possible with traditional DSLR cameras.
Whether
you’re shooting stills or AVCHD video, you’ll enjoy a superbly detailed
view on the high-quality Xtra Fine LCD. TruBlack technology assures
high-contrast images with rich, deep blacks – even if you’re shooting
outside.
The
high-resolution Tru-Finder offers a precision alternative to framing
shots on the camera’s LCD. Offering an extremely detailed, high contrast
image with full 100% field coverage, it’s ideal for live preview of
picture effects and exposure adjustments. Accurate composition of
landscapes, architecture and other scenes is enhanced by switchable grid
lines.
Aside from its powerful imaging possibilities, the A35 is refreshingly accessible, even for photographers stepping up to their
first interchangeable lens camera. The on-screen Help Guide gives a
clear explanation of selected functions and how they’re used.
More
advanced photographers, meanwhile, will welcome the top panel-mounted
customisable button that allows instant recall of any of 14
frequently-used functions.
The
α35 offers a new in-camera ‘Picture Effect’ setting that lets users add
extra impact to stills or HD video during shooting, without the worry
of editing images afterwards. Effects can be previewed on the camera
screen, allowing photographers to see the result of a chosen effect
instantly rather than post-shooting. The inspiring palette of artistic
treatments includes Retro Photo, High-key, Toy Camera and Posterisation.
It’s
also easy to produce dramatic Partial Colour effects, with a single
colour picked out against the rest of the image in monochrome. This
popular effect normally takes a series of painstaking steps to achieve
with photo editing software: with the α35 it’s both automatic and
instant.
Refinements
in power consumption now boost the camera’s shooting stamina to a
generous 440 still shots (approx. when using the rear LCD panel) between
battery charges – that’s a 30% increase over its predecessor. The α35
is compatible with the full range of 32 A-mount interchangeable lenses
from Sony that includes six Carl Zeiss lenses.
