Windows Marketplace et Microsoft My phone to save Windows mobile
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With this new version, Microsoft plans to get back into the race and to be able to keep up with its most innovative rivals and to prepare the arrival of Windows 7 on the market. To do so, Microsoft is launching Windows market place and My Phone, two services which are meant to help Microsoft gaining the 3% of market share it has lost last year. Microsoft windows market place is nothing else than an online application store, just like what Apple launched first…. On its side, Microsoft My phone is a kind of online backup of your smartphone content like your calendar or contact information but also its multimedia files… sounds like Apple's mobile me ?
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Windows Mobile 6.5 will have to face heavy competition lead by Google Android
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So Microsoft will be the latest giant to launch its online application store…. It is a bit late for Microsoft as most advanced users have already chosen an other operating system brand like Android or Apple iphone which have clearly reengineered the way people use their mobile devices and smartphones.
Today, Google Android, chosen by many mobile phone manufacturers like Motorola, which was the last premium manufacturer still loyal to Windows but has embedded Android on its new promising "Dext". RIM and its Blackberry solution get more and more users everyday thanks to a professional OS and well built smartphones with integrated keyboards. (see the Blackberry Bold). Even Palm, which was in bad conditions is seeking to be a serious threat to Windows Mobile with its Palm Pre and new Palm WebOS.
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Announced and to be unveiled "Windows Phones"
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Samsung, HTC, LC ans Sony Ericsson are all on the deck to launch Windows Phone as Microsoft is unveiling the new Mobile OS. Samsung has been the very first to officially unveil its Omnia II, Omnia B7610, Omnia Lite B3700 and Omnia Pro B7330 : a full range of 4 devices running Redmond's mobile system. Sony Ericsson is targeting the high-end with its new Xperia X2 whereas LG, in between 2 Android new products, has announced one Windows Phone : the GM750. In spite of the fact that HTC had been the first manufacturer to launch Android products (HTC Dream, HTC Magic and HTC Hero), the Taiwanese manufacturer is aiming 2 touch-screen smartphones at Windows lovers : the HTC Touch2 and a yet to be announced "Firestone", 2 smartphones running Windows Mobile 6.5.
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