Player Addict: the off-beat ad by Samsung rewarded

The 56th International festival of advertising film, the Cannes Lions, which was held between June 21 and 27, 2009, is the most important meeting of advertising people in the world. So we easily understand Samsung’s enthusiasm to receive the Silver Lion award, won for its viral video about the Samsung Player Addict.

 

Called Samsung Omnia (i900) Unboxing, the advertising film shows the opening of a smartphone that has just been received. Until then nothing unusual, but the rest is much more animated. To be seen (or seen again), the video of the opening of the Samsung Omnia i900 (Player Addict):  

Video Samsung Omnia (i900) Unboxing