Actually it seems Olympus initiated this publicity stunt, which is as funny as it is creative and surprising, by slightly changing the extreme mixing ads by BlendTec, the American blender manufacturer. Indeed, in this ad, Olympus SLRs and lenses are now literally reduced to dust. But watch the video until the end:
Well done Olympus, message passed!
Just for fun, let’s watch Tom Dickson, the mixing-researcher of the company BlendTech, take care of the iPhone 3G :
