The EOS Digital Rebel 300D allows Canon to take the lead
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In those days Canon was the "trend setter" in the photography industry, and hit it big when releasing its SLR 300D, which gave birth to a desperate race among all camera manufacturers: the SLR market. As a reminder, the 300D was the 1st SLR to be sold below the symbolic 1000 euro-mark and, only a few months before it appeared, few amateurs could imagine buying an SLR one day. The situation has greatly changed a few years later: Olympus announced the new positioning of its compact SLR E-420 at 299 euros VAT incl - alone!
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Digital Rebel 300D - Rebel XT - Rebel XTi - Rebel XSi: success for each
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Attained with the 300D, the leading position of the GfK panel lasted with the Rebel XT in 2005 (which put Canon’s low-price amateur range in success with a level of functions and an image quality always slightly above the competitors, such as images always less noisy on Canon SLRs at that time compared to their rivals). Then there were more releases with the Rebel XTi in 2006, the Rebel XSi in 2008: guaranteed success-story for each new generation.
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Amateur SLR with Full HD video: Canon Rebel T1i
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Attacked business-wise by Nikon on the market of professional SLRs, Canon takes a long time renewing its pro range and the EOS 1D MKIV and 1Ds MKIV strangely keep people waiting. However, very fruitful on the amateur market, Canon has just released its EOS Rebel T1i, an amateur 15-Mpix camera (same sensor as the EOS 50D, expert body) and offers Full HD 1080p video. EOS Digital Rebel 300D, EOS Rebel T1i : a long way from 2003 to 2009.
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Canon: inimitable for creating ‘buzz’
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Canon is less and less alone on all these markets, caught up and overcame by Nikon on such market, by Panasonic on others. But still, Canon unleashes passions of amateur SLR photographers, judging by the hit-parade of clicks per camera on the reference website, dpreview. Right now, the #1 is the Canon EOS Rebel T1i with 7.3% of clicks by visitors of the website. The 1st Nikon is 3rd, the D90 with 3.8%.
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Sold SLR = opportunities for lenses
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As the number of SLR owners increases, so does the number of lenses sold. The offer of Canon EF lenses now represents more than 60 models. Canon actually sold 40 million lenses throughout the world to date. Canon is currently celebrating the 50th birthday of its SLRs, the first of which, the Canon Flex, had been released in May 1959. Since then, more than 50 million copies were sold worldwide.
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