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The 10 Megapixel Digital IXUS 970 IS, also known as the Digital Elph SD890 IS in America, features a brand new 5x optical zoom lens, the longest ever zoom in the range, together with an enhanced version of Canon's lens-shift type optical Image Stabilizer (IS). The Digital IXUS 970 IS also features Motion Detection Technology, which works in tandem with IS to reduce blur caused by subject motion and camera shake. Face Detection Technology¹ with Face Select & Track and Face Detection White Balance is also included. These features provide accurate, natural-looking people shots in all situations. As with all Digital IXUS models in the first half of 2008, auto focus is enhanced for darker conditions; it is now effective in situations approximately 1-stop darker than was possible in previous models. A bright, clear 2.5" PureColor LCD II screen and new Multi Control Dial enhance the user experience, offering a greater degree of convenience. Thanks to Canon's optical expertise, all these improvements have been made without sacrificing the iconic design that has made Digital IXUS the ultimate style camera brand.
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Pricing & Availability
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The Digital IXUS 970 IS is available from early April 2008, priced at £299.00 / €449.00 RRP inc. VAT.
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Features
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- 10.0 Megapixel image sensor
- 5x optical zoom lens
- Enhanced lens-shift type optical Image Stabilizer (IS)
- High ISO Auto with Motion Detection Technology
- Face Detection Technology now with White Balance and Face Select & Track
- Automatic Red-Eye Correction in shooting and playback
- DIGIC III¹ with Noise Reduction Technology
- 2.5" PureColor LCD II plus optical viewfinder (OVF)
- Enhanced auto focus performs at up to 1-stop darker
- Multi Control Dial
- 18 shooting modes including new Sunset mode and My Colors photo effects
- Extensive movie options including VGA 30fps, Long Play and Time Lapse movie modes
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New zoom lens
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The Digital IXUS 970 IS features a brand new 5x optical Image Stabilizer zoom lens, delivering a greater zoom reach than any previous Digital IXUS. Thanks to a comprehensive redesign by Canon's optical engineers, the lens has a new four- group configuration incorporating UA (Ultra-high refractive index Aspherical) lens elements. UA elements help to provide the gain in zoom power, and ensure that a compact size and straight optical pathway are maintained, for easy usability and optimum image quality.
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Enhanced optical Image Stabilizer
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The Digital IXUS 970 IS optimises performance with its enhanced optical Image Stabilizer (IS). The lens-shift type IS improves on the systems used in previous Digital IXUS models, now delivering a 4-stop advantage, an increase of 1 stop. The extra stop allows photographers to use shutter speeds twice as long
when shooting hand held, and obtain blur-free shots. The enhanced IS also reduces the blur caused by camera shake when shooting at the telephoto end of the camera's 5x optical zoom improves performance in low-light, enabling shots in conditions where no shot would have been possible before. This enhanced low-
light capability is aided by improvements to the camera's auto focus; AF is now capable of achieving focus in conditions of up to approximately 1 stop darker.
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SD890 IS Motion Detection Technology
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Activated in High ISO Auto, Canon's intelligent Motion Detection Technology works to eliminate motion blur. When camera shake or moving subjects are detected, the system automatically provides an ISO boost between ISO 80-800 - counteracting motion blur to improve action shots and night snaps, without compromising shots where no ISO boost is needed. The technology intelligently combines inputs from Face Detection Technology, the optical Image Stabilizer, changes in scene brightness and changes from frame to frame to identify the subject and detect motion.
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Ixus 970 IS Enhanced Face Detection Technology
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Equally comprehensive is Canon's approach to Face Detection Technology. The Digital IXUS 970 IS includes Face Select & Track, which allows you to select a single face from a crowd of up to 35 detected faces. The optimum focus, exposure, flash and white balance will then be set for that face, tracking the subject as they move around the frame. Canon's Red-Eye Correction draws on Face Detection Technology to eliminate red-eye from photographs. Whenever a face is detected in a shot, red-eye is checked for. It can either be removed automatically whilst shooting or in playback mode. New AF Point Zoom allows the photographer to magnify the AF frame when the shutter button is pressed half way, so that facial expressions can be checked before shooting.
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DIGIC III
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As well as powering features such as Face Detection Technology, Canon's DIGIC III image processor enables quick response times and fast buffering speeds. The processor also incorporates advanced Noise Reduction Technology for excellent image quality at high ISO settings.
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