Sony Cyber-shot W300 first almost 14 megapixel camera

published : Wednesday, February 27, 2008 | model : SONY DSC-W300

Theme : Digital Photography | Compact digital camera

It's the toughest, most technically advanced Cyber-shot W Series camera yet. The slim, W300 features a scratch resistant titanium coating that's around five times tougher than anodized aluminium. A high resolution of 13.6 effective megapixels assures detail-packed enlargements to A3 size and beyond. Optical performance is further assured by the Carl Zeiss Vario-Tessar lens with 3x optical zoom. Maximum sensitivity is boosted to an ISO 6400. Teamed with Sony Clear RAW Noise Reduction and Super Steady Shot image stabilization.

Sony Cyber-shot W300 first almost 14 megapixel camera

Sony Cyber-shot DSC-W300 Digital Camera

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Also new to Cyber-shot, EX High-Speed Burst Mode allows high-speed shooting at up to five frames per second which is great for fast moving sports. Improved Face Detection technology adjusts exposure and skin tone for better-looking portraits. It now offers faster tracking plus the ability to distinguish automatically between children and adults. Another Sony innovation, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame. Also powered by the BIONZ image processor, the D-Range Optimizer adjusts exposure for natural-looking results with backlit scenes where there's a risk of losing highlight and shadow detail.

The bright 2.7-inch Clear Photo LCD offers a basic resolution of 230 000 pixels for framing and viewing shots, even when you're outdoors. There's also an optical viewfinder that offers extra familiarity for compact camera users switching to digital. An HD Output lets you enjoy your memories in super-size on any HD Ready display. HD slide shows can be enjoyed with a choice of musical accompaniments and visual effects. Connecting the W300 to any PhotoTV HD compatible TV (via optional output adaptor cable) delivers even more picture quality with extraordinary realism. The new Cyber-shot W300 will be available from End of April.